学者信息
已发表成果：
WOK 论文 15 篇;中文核心 22 篇;其它论文 1 篇;专利发明 5 个;图书及章节 5 本;
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He Loves the One He Has Invested In: The Effects of Mating Cues on Men's and Women's Sunk Cost Bias
JOURNAL OF CONSUMER RESEARCH,0093-5301,2024-08-22.
Chen, Rui; Sun, Hao; Guo, Zhaoyang; Chen, Haipeng (Allan)
WOS:001295599200001 10.1093/jcr/ucae048
收录情况：SSCI -
The self on display: The impact of self-objectification on luxury consumption
PSYCHOLOGY & MARKETING,0742-6046,2024-06-19.
Sun, Hao; Guo, Zhaoyang; Qian, Hanjin
WOS:001249532200001 10.1002/mar.22061
收录情况：SSCI -
Does survival threat make us irrational? The effects of disease cues on sunk cost bias
JOURNAL OF CONSUMER AFFAIRS,0022-0078,2024-02-21.
Sun, Hao; Chen, Rui; Guo, Zhaoyang
WOS:001169123300001 10.1111/joca.12567
收录情况：SSCI