C-Papers


论文题名
基于产品差异化双渠道供应链的零售商横向并购决策
Title
Retailers' horizontal merger decision-making in dual-channel supply chain of product differentiation
作者
计国君;陈静
Institution
[计国君] 厦门大学管理学院;[陈静] 厦门大学管理学院
期刊名称
控制与决策
CN
ISSN
1001-0920
出版日期
2017-12-01
Volume
32
Issue
12
YM
2201-2209
GJZ
双渠道; 产品差异化; 零售商; 横向并购; 竞争效应; 协同效应
Keywords
dual-channel; product differentiation; retailer; horizontal merger;; competition effect; synergy effect
LWZY
针对产品差异化双渠道供应链,构建传统零售商横向并购模型,对并购决策进行分析.结果表明:若要使得并购后的利益大于并购前,各方对协同的要求由低到高分; 别是传统零售商、社会总福利、制造商、消费者剩余;达到一定水平的正协同效应时,并购有利于缓解渠道冲突,并使各方受益;传统渠道之间产品差异化程度的提; 高和电子渠道市场份额的增长有利于制造商、消费者和社会总福利从并购中获利,反之则有利于传统零售商在并购中获利.
Abstract
This study aims to establish a model of traditional retailers'; horizontal merger based on the dual-channel supply chain of product; differentiation, and analyze the decision of merger. The study shows; that if the profit is bigger after merging, the threshold of synergy; from lower to higher level is traditional retailers, social welfare,; manufacturer and consumer surplus. When the synergy reaches a certain; positive threshold, the merger will help to ease the channel conflict; and benefit all parties. The increase in the degree of product; differentiation between traditional channels and the growth in the; market share of electronic channels are beneficial for manufacturers,; consumers and social welfare to make a profit from the merger. On the; contrary condition, it will benefit the traditional retailers.
Ref
Fund_Code
国家自然科学基金项目
FileName
10.13195/j.kzyjc.2016.1374

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