学者信息
已发表成果：
WOK 论文 14 篇;
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Longing for the past and embracing the new: Does nostalgia increase new product adoption?
MARKETING LETTERS,0923-0645,2021-12.
Zhou, Kun; Ye, Xiaoyin; Ye, Jun
WOS:000685153200001 10.1007/s11002-021-09574-8
收录情况：SSCI -
The impact of user innovator mindset on feedback volume, feedback diversity and new product development performance
EUROPEAN JOURNAL OF INNOVATION MANAGEMENT,1460-1060,2021-12.
Wu, Jiajun; O'Hern, Matthew; Ye, Jun
WOS:000730704800001 10.1108/EJIM-04-2021-0178
收录情况：SSCI -
Numerical or verbal Information: The effect of comparative information in social comparison on prosocial behavior
JOURNAL OF BUSINESS RESEARCH,0148-2963,2021-01.
Ye, Jun; Zhou, Kun; Chen, Rui
WOS:000605608800017 10.1016/j.jbusres.2020.11.053
收录情况：SSCI