学者信息
已发表成果：
WOK 论文 3 篇;
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Native advertising on mobile applications: using eye tracking to investigate the effects of advertising format, user motivation, and advertising disclosure on advertising effects
CHINESE JOURNAL OF COMMUNICATION,1754-4750,2024-05-11.
Ye, Guoquan; Guan, Xin; Hudders, Liselot
WOS:001227868900001 10.1080/17544750.2024.2354703
收录情况：SSCI -
A Meta-Analysis of the Antecedents and Consequences of Advertising Value
JOURNAL OF ADVERTISING,0091-3367,2024-02-11.
Ye, Guoquan; Guan, Xin; Hudders, Liselot; Xiao, Yi; Li, Jingyu
WOS:001174544300001 10.1080/00913367.2024.2309923
收录情况：SSCI -
Advertising disclosure in sponsored vlogs: an eye-tracking study on the effects of disclosure timing and the moderating role of disclosure type
CHINESE JOURNAL OF COMMUNICATION,1754-4750,2023-01.
Guo, Fu; Li, Jingyu; Ye, Guoquan; Zhang, Zeyu; Chen, Jiahao
WOS:000919202200001 10.1080/17544750.2023.2169837
收录情况：SSCI