学者信息

叶国全

新闻传播学院

归档
合作者

已发表成果:

WOK 论文 3 篇;

  • Native advertising on mobile applications: using eye tracking to investigate the effects of advertising format, user motivation, and advertising disclosure on advertising effects

    CHINESE JOURNAL OF COMMUNICATION,1754-4750,2024-05-11.
    Ye, Guoquan; Guan, Xin; Hudders, Liselot
    WOS:001227868900001   10.1080/17544750.2024.2354703
    收录情况:SSCI
  • A Meta-Analysis of the Antecedents and Consequences of Advertising Value

    JOURNAL OF ADVERTISING,0091-3367,2024-02-11.
    Ye, Guoquan; Guan, Xin; Hudders, Liselot; Xiao, Yi; Li, Jingyu
    WOS:001174544300001   10.1080/00913367.2024.2309923
    收录情况:SSCI
  • Advertising disclosure in sponsored vlogs: an eye-tracking study on the effects of disclosure timing and the moderating role of disclosure type

    CHINESE JOURNAL OF COMMUNICATION,1754-4750,2023-01.
    Guo, Fu; Li, Jingyu; Ye, Guoquan; Zhang, Zeyu; Chen, Jiahao
    WOS:000919202200001   10.1080/17544750.2023.2169837
    收录情况:SSCI