学者信息
已发表成果：
WOK 论文 13 篇;中文核心 10 篇;其它论文 3 篇;
-
Different roles of two kinds of digital coexistence: The impact of social presence on consumers ' purchase intention in the live streaming shopping context
JOURNAL OF RETAILING AND CONSUMER SERVICES,0969-6989,2024-09.
Li, Nianlin; Xuan, Changchun; Chen, Rui
WOS:001247563600001 10.1016/j.jretconser.2024.103890
收录情况：SSCI -
He Loves the One He Has Invested In: The Effects of Mating Cues on Men's and Women's Sunk Cost Bias
JOURNAL OF CONSUMER RESEARCH,0093-5301,2024-08-22.
Chen, Rui; Sun, Hao; Guo, Zhaoyang; Chen, Haipeng (Allan)
WOS:001295599200001 10.1093/jcr/ucae048
收录情况：SSCI -
Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products
MARKETING LETTERS,0923-0645,2024-04-15.
Chen, Rui; Xu, Ting; Guo, Yanghan
WOS:001204514400001 10.1007/s11002-024-09728-4
收录情况：SSCI -
Does survival threat make us irrational? The effects of disease cues on sunk cost bias
JOURNAL OF CONSUMER AFFAIRS,0022-0078,2024-02-21.
Sun, Hao; Chen, Rui; Guo, Zhaoyang
WOS:001169123300001 10.1111/joca.12567
收录情况：SSCI -
The effect of loneliness on consumers' purchase intention during live stream shopping: an empirical study in China with large-scale samples
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS,1470-949X,2024.
Chen, Rui; Zhang, Yanning; Guo, Yanghan
WOS:001260724300002 10.1504/IJMC.2024.139307
收录情况：SSCI
-
浪漫或现实？网红餐饮模糊食物名称对购买意愿的影响
旅游学刊,1002-5006,2024-09-23.
周星;徐颖儿;杨洋;陈瑞;涂青青;孔雨柔
文科二类核心