已发表成果:
WOK 论文 13 篇;中文核心 10 篇;其它论文 3 篇;
Different roles of two kinds of digital coexistence: The impact of social presence on consumers ' purchase intention in the live streaming shopping context
He Loves the One He Has Invested In: The Effects of Mating Cues on Men's and Women's Sunk Cost Bias
Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products
Does survival threat make us irrational? The effects of disease cues on sunk cost bias
The effect of loneliness on consumers' purchase intention during live stream shopping: an empirical study in China with large-scale samples
The Effect of Asymmetric Intersexual Selection Power Perception on the Choice Deferral Behavior of Men and Women
Who has a cushion? The interactive effect of social exclusion and gender on fixed savings
Chooser or suitor? The effects of mating cues on men's versus women's reactions to commercial rejection
Numerical or verbal Information: The effect of comparative information in social comparison on prosocial behavior
Female responses to genetically modified foods: Effects of the menstrual cycle and food risk concerns
Lonely heart? Warm it up with love: the effect of loneliness on singles' and non-singles' conspicuous consumption
Does ambidextrous leadership motivate work crafting?
Loneliness Makes Consumers Avoid Unsafe Food
浪漫或现实?网红餐饮模糊食物名称对购买意愿的影响
旅游学刊,1002-5006,2024-09-23.配偶策略系统对消费行为的影响
外国经济与管理,1001-4950,2022-09-16.社交媒体使用对积极生活状态的影响:倒U型关系与年龄的调节效应
国际新闻界,1002-5685,2022-03-15.中国社交媒体广告态度的影响因素研究
新闻与传播评论,2096-5443,2022-01-04.职场排斥对工作-家庭冲突的跨层次影响——来自中国酒店行业的实证研究
当代财经,1005-0892,2020-06-15.怀旧对享乐品和实用品消费决策的影响
南开管理评论,1008-3448,2017.社会公德角度的对错判断:公益传播中正负激励效果的调节变量
心理科学,1671-6981,2017.重口味食物会使人变胖?--咸味对食物热量感知的影响
心理学报,0439-755X,2017.消费者产品知识和信息推荐代理对品牌忠诚度的影响研究
中国软科学,1002-9753,2016-10-28.反酒后驾车广告的说服效果:规避伤害与克制冲动
国际新闻界,1002-5685,2016-03-23.生理周期对女性新奇食物偏好的影响:感知食物短缺的中介机制
心理学报,0439-755X,2025-03-10.直播营销模式的深层逻辑——社交场和营销场及其协同作用
清华管理评论,1674-9103,2020-12-15.消费者媒介接触对品牌忠诚度影响的研究
现代广告,1007-2888,2017.