英文论文
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文献类型
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Article
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题名
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When travel blurs the self: The role of self-diagnosticity in tourist pay-what-you-want
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作者
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Hu, Jihao; Wan, Lisa C.
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作者单位
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[Hu, Jihao] Xiamen Univ, Sch Management, Xiamen, Fujian, Peoples R China. [Wan, Lisa C.] Chinese Univ Hong Kong CUHK, CUHK Business Sch, Hong Kong, Peoples R China.
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通讯作者地址
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Xiamen Univ, Sch Management, Xiamen, Fujian, Peoples R China.
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Email
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harryhu@link.cuhk.edu.hk; lisawan@baf.cuhk.edu.hk
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ResearchID
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ORCID
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期刊名称
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TOURISM MANAGEMENT
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出版社
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ELSEVIER SCI LTD
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ISSN
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0261-5177
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出版信息
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2025-02, 106
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JCR
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影响因子
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ISBN
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基金
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School of Hotel and Tourism Management, The Chinese University of Hong Kong [5501127, 3135512]
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会议名称
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会议地点
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会议开始日期
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会议结束日期
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关键词
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Self-concept; Self-diagnosticity; Tourist pay-what-you-want; Marketing; Psychology
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摘要
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While existing research on pay-what-you-want often focuses on specific factors within the tourism context (e.g., time pressure, social crowding) that impact customers' payment magnitude, little is known about how the tourism context per se may shape customers' responses in pay-what-you-want pricing. Building on the multiple self-aspects framework, self-diagnosticity theory, and escapism characteristics of tourism, this research proposes that, because one's core self-aspects are less available and accessible in the tourism environment, customers in the tourism (vs. daily) context undergo a diminished perception of self-diagnosticity, which motivates them to pay less in pay-what-you-want. Intriguingly, the negative effect of tourism (vs. daily) context on customers' paywhat-you-want payments will be reversed when customers are engaged in eudaimonic (vs. hedonic) experiences. The focal effect is examined in both pure consumption and cause marketing situations and the underlying mechanism is explored using both mediation and moderation approaches. Theoretical and managerial implications are also discussed.
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一级学科
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Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management
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WOS入藏号
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WOS:001266620100001
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EI收录号
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DOI
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10.1016/j.tourman.2024.105001
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ESI
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收录于
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SSCI
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