英文论文
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文献类型
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Article
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题名
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When intangible cultural heritage meets modernization-Can Chinese opera with modernized elements attract young festival-goers?
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作者
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Li, Shanshi; Li, Shina; Fong, Lawrence Hoc Nang; Li, Yiqi
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作者单位
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[Li, Shanshi; Li, Yiqi] Xiamen Univ, Sch Management, 422 South Siming Rd, Xiamen, Fujian, Peoples R China. [Li, Shina] Sun Yat Sen Univ, Sch Tourism Management, Key Lab Sustainable Tourism Smart Assessment Techn, Minist Culture & Tourism, Zhuhai 519082, Peoples R China. [Fong, Lawrence Hoc Nang] Univ Macau, Fac Business Adm, E22-3037,Ave Univ, Taipa, Macau, Peoples R China. [Fong, Lawrence Hoc Nang] Univ Macau, Ctr Cognit & Brain Sci, E22-3037,Ave Univ, Taipa, Macau, Peoples R China.
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通讯作者地址
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Sun Yat Sen Univ, Sch Tourism Management, Key Lab Sustainable Tourism Smart Assessment Techn, Minist Culture & Tourism, Zhuhai 519082, Peoples R China.
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Email
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lss20170727@xmu.edu.cn; lishina@mail.sysu.edu.cn; lawrencefong@um.edu.mo; 17820221151211@stu.xmu.edu.cn
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ResearchID
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ORCID
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期刊名称
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TOURISM MANAGEMENT
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出版社
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ELSEVIER SCI LTD
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ISSN
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0261-5177
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出版信息
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2025-04, 107
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JCR
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影响因子
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ISBN
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基金
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National Natural Science Foundation of China [72272124/72172166]
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会议名称
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会议地点
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会议开始日期
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会议结束日期
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关键词
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Intangible cultural heritage; Chinese opera festival; Cognitive appraisal theory; Modernization; Eye tracking; Electrodermal activity
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摘要
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Although festivals centered around intangible cultural heritage (ICH) remain pivotal attractions for tourism destinations, the enduring appeal of Chinese opera experiences a significant decline. This research investigates whether imbuing traditional Chinese opera with modernized elements would attract young festival-goers, applying cognitive appraisal theory. Study 1 utilizing a mixed method generated eight dimensions (i.e., action, costume, lighting, makeup, music, script, story, and venue) and 41 items for measuring modernized attributes of Chinese opera. Study 2, conducted during an immersive Chinese opera festival performing "The Drunken Concubine", discovered sequential effects of multiple modernized attributes of Chinese opera on perceived novelty, enjoyment, satisfaction and loyalty. Intriguingly, this impact remains robust irrespective of attendees' subjective knowledge. Study 3 supplements these findings with interpretative evidence derived from interviews and physiological data. The study advances our understanding of how young visitors evaluate modernization of ICH based on hybrid measures and extends the literature on ICH festivals.
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一级学科
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Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management
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WOS入藏号
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WOS:001311497000001
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EI收录号
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DOI
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10.1016/j.tourman.2024.105036
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ESI
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收录于
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SSCI
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